Read later: 2022 live streaming trends to watch for 🤓 General video SEO tips Paying attention to video SEO and optimizing both your live streams and VOD content will help boost organic traffic. The video platform sorts through and ranks videos according to relevance, engagement, and quality. Keep in mind that YouTube is a search engine in itself, too. Posting an optimized video on YouTube significantly improves discoverability for your brand. Clips from YouTube videos often show as featured snippets on Google search engine results pages (SERPs) as well. Since Google owns YouTube, it pulls results from the video platform in response to users’ queries. You can also embed the replay in your landing pages and blog posts to make them more engaging and drive more organic traffic. The VOD description should always contain links to your website so your target audience can find you. If you optimize your VOD with a relevant title, description, and other metadata, it’s more likely to show up in search results. When you go live, you can also save a recording of the stream and post the replay as a VOD on platforms like Facebook and YouTube to gain more views and broaden your exposure. As the real-time nature of live streaming makes it more engaging than other types of content, relying on live video will have a positive impact on your search rankings. These algorithms always prioritize user-friendly and engaging content. Search engines like Google use algorithms to display the best content for users’ search queries. Optimizing your content allows your target users to find it more easily when they search for certain keywords. SEO is crucial for websites, blog posts, and text-based content, but it also matters for video content. Search engine optimization, or SEO, is the process of making your content more likely to appear on results pages for search engines. Live video helps facilitate community building. There’s no better way to build relationships with your audience than by having meaningful discussions with them.
By going live, you give your target audience the chance to interact with you and ask questions in real time. It cuts through all the noise on social media and engages viewers more than any other type of content, including video on demand (VOD). Live video helps distinguish your brand from your competitors. In a HubSpot survey of 1,500 marketers, 46% said they use live streaming as a social media tactic. 🚀 Why is live streaming an important marketing strategy?Īs most major social media platforms now have live streaming capabilities - even LinkedIn - live video has become an indispensable part of many marketers’ content strategies.
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In this guide, we’ll provide our best tips for video SEO and how to promote your live streams on: And you have to keep specific platforms in mind. To get your videos to have the impact you want, though, you need to optimize them. When done right, live video marketing can boost engagement rates and brand exposure, making you and your content stand out. If you’re a good video marketer, then you know what an integral role live video plays in your overall marketing strategy.
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